This is me.

I am a passionate storyteller and writer, a business growth driver, a customer advocate, and an innovative marketing leader living in Austin, Texas. My award-winning work has resulted in a track record of business successes that encompasses a 25-year history of developing and implementing innovations, investments, and customer-centric strategies that support company growth through transformative marketing capabilities that scale and are built to last.

My Vision & Strategic Focus

  • Modern Marketing

    There is no longer a solid line between B2B and B2C marketing. I approach marketing through the lens of how people prefer to interact and pull them towards us versus push ourselves towards them.

  • Customer-Obsessed

    A customer-centric approach is the only successful marketing approach. Marketing must work with field teams to ensure customer acquisition and loyalty by fanatically driving customer inclusion in all elements of marketing.

  • A Global Perspective

    There is no such thing as truly globally consistent marketing as regions are not globally consistent. Having led APAC marketing with a focus in China, I have the experience that understands the need for regional nuance and relevancy.

  • Software, Hardware, & Services

    Product marketing experience and expertise must include hardware, software (SaaS), the integration of services and the completeness of a full system, which likely includes partners. My experience covers this spectrum

  • Data, Analytics, and Reporting

    Beyond the critical nature of execution reporting and modernizing not just the acquisition of data but, the analysis of data, is paramount to leveraging analytics to increase marketing output and performance.

  • People-First Leadership

    I believe that people are the most important resource in marketing and business overall. A confident, competent, comfortable, and diverse workforce that leverages an in-house and agency matrix is critical to reaching a true center of excellence.

  • Content Strategy

    The traditional “push” of content to an audience is antiquated. Today’s world requests and requires both a “push” out and a “pull” to approach through content that generates awareness and demand but, also educates and entertains the audience on a consistent basis.

Work History Highlights

  • As Head of Content, Creative and Customer Journey I re-imagined NI’s content and messaging strategy, including our in-house creative agency, which challenges traditional B2B marketing while still putting the customer first. This new strategy has resulted in modernizing towards a content subscription focus while increasing social followers by 28% and reducing the creative production studio SLA from 3 months to 3 days.

  • I led the design and launch of a global company re-brand and content campaign while serving as Chief, Global Marketing which has resulted in consistently meeting and exceeding re-brand KPIs and goals by over 2x. My focus remains on how to make a re-brand stick and exceed success and ROI expectations.

  • While Head of Global Campaigns, I re-designed annual marketing planning while gaining alignment across all marketing campaign strategies, budgets, and geos. This included a significant resource restructure to better balance people and budget to optimize marketing output and results.

  • As Marketing Director of the Asia Pacific Region, I successfully led the change management and transformation of an East Asia country branch office model to a centralized APAC regional model that connected to a newly designed corporate center of excellent marketing operation.

  • As Sr. Manager of Advertising and PR, I led the successful pivot from primary print to primary digital paid media that resulted in a dramatic shift of paid media metrics and KPIs that were integrated with PR earned media share of voice growth efforts.

  • During my time at the UT, Austin McCombs School of Business and startup, Thinkwell, I led business development efforts partnering with both Marketing and Sales to acquire new clients and find new business offering and product opportunities resulting in record-breaking growth and net new programs.

Recent Marketing Awards

Native Advertising Institute 2022 - Gold

Best Native Advertising Program

ANA ECHO International 2021

Best in Business Products and Services

Webby Honoree 2021

Best in Products and Services

B2 Award 2021

Best Media Plan

Digiday Media Award Finalist 2021

Best Branded Content Program

Marketing Personal Work

  • The Humanity Lab - Founding Member

    80+ global marketers and communicators came together for one reason — to fight racism and champion humanity. We launched The Humanity Lab (THL), a global collective of creators, storytellers, digital natives, data miners and more who desire to give back.

  • Adweek Rising Mentor

    A member of the Adweek Rising Mentor Program, which is an extension of the Adweek Executive Mentor Program, that connects new and rising marketers with successful senior-level marketers to help empower the next generation of diverse marketing talent.

  • ANA – Content Marketing Committee Member

    For key ANA members who are responsible for their organization's content marketing initiatives. This committee provides a forum for members to share best practices and network to elevate each other's expertise and make their organizations more effective.

  • Do not push me: A disruptive content and media transformation

    Traditional marketing, especially in the B2B space is one that is designed to push content to its audience. This strategy is built on a comfortable and default content and media plan that is due for disruption.